Pay-per-click (PPC) advertising has its own benefits and drawbacks

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads in print and on television. But there is a fast-growing approach that anyone can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool to quickly do this is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually, this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

PPC – The Pros

1. You need not be a genius in computer and technology to be able to run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5. You can make use of any search engine available.
6. You can buy any keyword you like.

 PPC – The Cons

1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put into this advertising.
3. Inability to pay for the fees next month would mean the removal of your website on the paid listings.
4. This advertising is typically used to drive immediate purchases because it is expensive in the long run as competition drives up prices.
5. Pay-per-click pricing can be costly for long periods of time, therefore, this strategy should be used to support long-term strategies like SEO, and Social.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors to your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads interested customers to your offer.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have traffic to your website live within just a few minutes which means an immediate opportunity for sales.

CONSISTENT TOP LISTINGS. PPC can get your website on top of the sponsored search results for a fee. You just have to choose the keywords related to your site and business and target them on the web.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic, and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If it’s still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will not go over his budget.

In PPC advertising, what is important are the keywords and phrases you target. You have to select at least 10 “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not mislead.  Do not use very vague languages. Include important details like the price, delivery, etc.

Important! You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.    More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques and cost per click will dramatically go up as well.

Learn  more about PPC HERE