/* ============================================================
   Superhero Digital Marketing — Home Services Vertical Site
   Brand palette: near-black #04000B, purple #6222CC (inherited
   from Superhero Digital Marketing), trade-orange #FF7A1A accent.
   Layout language modeled on modern editorial agency sites:
   off-white base, big sentence-case display type, pill tags,
   rounded-rect buttons, dark statement/stat blocks.
   ============================================================ */

:root {
  --ink: #04000B;
  --surface: #F5F3F7;
  --surface-alt: #ECE7F2;
  --purple: #6222CC;
  --purple-deep: #3b1280;
  --purple-soft: #EFE7FB;
  --orange: #FF7A1A;
  --orange-soft: #FFE4CC;
  --white: #FFFFFF;
  --muted: #726D7B;
  --muted-dark: #4B4750;
  --border: rgba(255,255,255,0.1);
  --border-dark: rgba(4,0,11,0.08);
  --font-display: 'Darker Grotesque', sans-serif;
  --font-body: 'DM Sans', sans-serif;
  --radius: 20px;
  --radius-sm: 10px;
  --container: 1180px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--font-body);
  color: var(--muted-dark);
  background: var(--surface);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
h1,h2,h3,h4 {
  font-family: var(--font-display);
  line-height: 1.05;
  margin: 0 0 16px;
  color: var(--ink);
  font-weight: 800;
  letter-spacing: -0.01em;
}
h1 { font-size: clamp(2.8rem, 6vw, 5rem); }
h2 { font-size: clamp(2.1rem, 4vw, 3.2rem); }
h3 { font-size: clamp(1.35rem, 2.2vw, 1.8rem); font-weight: 700; }
h4 { font-size: 1.15rem; font-weight: 700; }
p { margin: 0 0 16px; }
a { color: inherit; text-decoration: none; }
ul { margin: 0; padding: 0; list-style: none; }
img { max-width: 100%; display: block; }
.container { max-width: var(--container); margin: 0 auto; padding: 0 24px; }
section { padding: 100px 0; }
@media (max-width: 720px) { section { padding: 64px 0; } h1 { font-size: clamp(2.4rem, 9vw, 3.4rem); } }
.accent { color: var(--orange); }
.accent-purple { color: var(--purple); }

/* Eyebrow pill badge */
.eyebrow {
  display: inline-flex;
  align-items: center;
  font-family: var(--font-display);
  text-transform: uppercase;
  letter-spacing: 1.5px;
  font-size: 0.82rem;
  font-weight: 700;
  color: var(--white);
  background: var(--ink);
  padding: 9px 18px;
  border-radius: 100px;
  margin-bottom: 20px;
}
.eyebrow.on-dark { background: rgba(255,255,255,0.1); color: var(--white); }
.eyebrow.on-orange { background: var(--orange); color: var(--ink); }
.section-head { max-width: 720px; margin-bottom: 52px; }
.section-head.center { margin-left: auto; margin-right: auto; text-align: center; }
.lead { font-size: 1.2rem; color: var(--muted); }

/* Buttons — rounded rectangles, sentence case */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.1rem;
  padding: 15px 30px;
  border-radius: var(--radius-sm);
  cursor: pointer;
  border: 1.5px solid transparent;
  transition: transform 0.15s ease, box-shadow 0.15s ease, background 0.15s ease, color 0.15s ease;
  white-space: nowrap;
}
.btn:hover { transform: translateY(-2px); }
.btn-primary { background: var(--orange); color: var(--ink); box-shadow: 0 10px 24px rgba(255,122,26,0.3); }
.btn-primary:hover { box-shadow: 0 14px 30px rgba(255,122,26,0.4); }
.btn-secondary { background: var(--purple); color: var(--white); box-shadow: 0 10px 24px rgba(98,34,204,0.3); }
.btn-secondary:hover { box-shadow: 0 14px 30px rgba(98,34,204,0.4); }
.btn-outline { background: transparent; border-color: var(--border); color: var(--white); }
.btn-outline:hover { border-color: var(--white); }
.btn-outline-dark { background: transparent; border-color: var(--border-dark); color: var(--ink); }
.btn-outline-dark:hover { border-color: var(--ink); }
.btn-light { background: var(--purple-soft); color: var(--purple); }
.btn-light:hover { background: var(--purple); color: var(--white); }
.btn-block { width: 100%; }

/* ===== Announcement bar ===== */
.announce {
  background: var(--ink);
  color: rgba(255,255,255,0.85);
  text-align: center;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 0.95rem;
  letter-spacing: 0.2px;
  padding: 11px 16px;
}
.announce a { color: var(--orange); font-weight: 700; }
.announce a:hover { text-decoration: underline; }

/* ===== Header ===== */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: var(--ink);
  border-bottom: 1px solid var(--border);
}
.nav-wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 16px 0;
}
.logo { display: flex; flex-direction: column; line-height: 1; color: var(--white); }
.logo .logo-main {
  font-family: var(--font-display);
  font-size: 2.1rem;
  font-weight: 800;
  letter-spacing: -0.01em;
}
.logo .logo-main span { color: var(--orange); }
.logo .logo-sub {
  font-family: var(--font-body);
  font-size: 0.6rem;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: var(--muted);
  margin-top: 2px;
}
.nav-links { display: flex; align-items: center; gap: 32px; }
.nav-links a {
  color: var(--white);
  font-family: var(--font-display);
  font-size: 1.1rem;
  font-weight: 600;
  opacity: 0.85;
  transition: opacity 0.15s ease, color 0.15s ease;
}
.nav-links a:hover, .nav-links a.active { opacity: 1; color: var(--orange); }
.nav-cta { display: flex; align-items: center; gap: 20px; }
.nav-toggle {
  display: none;
  flex-direction: column;
  gap: 5px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 6px;
}
.nav-toggle span { width: 26px; height: 2px; background: var(--white); border-radius: 2px; }

@media (max-width: 960px) {
  .nav-links {
    position: absolute;
    top: 100%; left: 0; right: 0;
    background: var(--ink);
    flex-direction: column;
    align-items: flex-start;
    gap: 0;
    border-bottom: 1px solid var(--border);
    max-height: 0;
    overflow: hidden;
    transition: max-height 0.25s ease;
  }
  .nav-links.open { max-height: 420px; }
  .nav-links a { width: 100%; padding: 16px 24px; border-top: 1px solid var(--border); }
  .nav-cta .btn-outline { display: none; }
  .nav-toggle { display: flex; }
  .nav-wrap { position: relative; flex-wrap: wrap; }
}

/* ===== Hero ===== */
.hero {
  background:
    radial-gradient(ellipse 700px 500px at 85% -10%, rgba(98,34,204,0.4), transparent 60%),
    radial-gradient(ellipse 500px 400px at -5% 90%, rgba(255,122,26,0.15), transparent 60%),
    var(--ink);
  color: var(--white);
  padding: 100px 0 0;
  position: relative;
  overflow: hidden;
}
.hero::after {
  content: "";
  position: absolute;
  inset: 0;
  background-image: linear-gradient(rgba(255,255,255,0.03) 1px, transparent 1px), linear-gradient(90deg, rgba(255,255,255,0.03) 1px, transparent 1px);
  background-size: 42px 42px;
  pointer-events: none;
}
.hero .container { position: relative; z-index: 1; }
.hero-inner { max-width: 780px; padding-bottom: 64px; }
.hero h1 { color: var(--white); }
.hero .lead { color: rgba(255,255,255,0.75); max-width: 600px; }
.hero-actions { display: flex; gap: 16px; flex-wrap: wrap; margin-top: 30px; }
.hero-badges { display: flex; gap: 26px; flex-wrap: wrap; margin-top: 46px; }
.hero-badge { font-family: var(--font-display); font-size: 1rem; font-weight: 600; color: rgba(255,255,255,0.65); display: flex; align-items: center; gap: 8px; }
.hero-badge .dot { width: 6px; height: 6px; border-radius: 50%; background: var(--orange); }

/* Statement card — big bold claim overlapping hero/sections */
.statement-card {
  background: var(--ink);
  color: var(--white);
  border-radius: var(--radius);
  padding: 56px;
  position: relative;
  z-index: 1;
}
.statement-card p {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(1.7rem, 3.4vw, 2.6rem);
  line-height: 1.15;
  color: var(--white);
  margin: 0;
}
.statement-wrap { margin-top: -48px; position: relative; z-index: 2; }
@media (max-width: 720px) { .statement-card { padding: 34px; } .statement-wrap { margin-top: -30px; } }

/* Page header (non-home hero, shorter) */
.page-hero {
  background: var(--ink);
  color: var(--white);
  padding: 70px 0 60px;
  position: relative;
}
.page-hero h1 { color: var(--white); margin-bottom: 14px; }
.page-hero .lead { color: rgba(255,255,255,0.7); max-width: 640px; }

/* ===== Cards / Grids ===== */
.grid { display: grid; gap: 26px; }
.grid-3 { grid-template-columns: repeat(3, 1fr); }
.grid-4 { grid-template-columns: repeat(4, 1fr); }
.grid-2 { grid-template-columns: repeat(2, 1fr); }
@media (max-width: 960px) { .grid-3, .grid-4 { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 620px) { .grid-3, .grid-4, .grid-2 { grid-template-columns: 1fr; } }

.card {
  background: var(--white);
  border: 1px solid var(--border-dark);
  border-radius: var(--radius-sm);
  padding: 32px 28px;
  transition: transform 0.18s ease, box-shadow 0.18s ease, border-color 0.18s ease;
}
.card:hover { transform: translateY(-4px); box-shadow: 0 18px 40px rgba(4,0,11,0.08); border-color: transparent; }
.card .icon {
  width: 52px; height: 52px;
  display: flex; align-items: center; justify-content: center;
  border-radius: 12px;
  background: var(--purple-soft);
  color: var(--purple);
  margin-bottom: 20px;
}
.card .icon svg { width: 25px; height: 25px; }
.card h3 { margin-bottom: 10px; }
.card p { color: var(--muted); margin-bottom: 0; font-size: 1rem; }

.check-list li {
  display: flex;
  gap: 10px;
  align-items: flex-start;
  margin-bottom: 12px;
  color: var(--muted-dark);
  font-size: 1.02rem;
}
.check-list li svg { flex-shrink: 0; margin-top: 3px; color: var(--orange); width: 17px; height: 17px; }

/* Dark section variant */
.section-dark { background: var(--ink); color: var(--white); }
.section-dark h2, .section-dark h3 { color: var(--white); }
.section-dark p { color: rgba(255,255,255,0.7); }
.section-dark .card { background: rgba(255,255,255,0.04); border-color: var(--border); }
.section-dark .card:hover { border-color: rgba(255,255,255,0.25); }
.section-dark .card h3 { color: var(--white); }
.section-dark .card p { color: rgba(255,255,255,0.65); }
.section-alt { background: var(--surface-alt); }
.section-white { background: var(--white); }

/* ===== Stat row (honest, structural facts — not fabricated results) ===== */
.stat-row { display: flex; gap: 60px; flex-wrap: wrap; margin: 40px 0; }
.stat .num {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: clamp(3.2rem, 7vw, 4.8rem);
  line-height: 1;
  color: var(--white);
  display: block;
  margin-bottom: 8px;
}
.stat .num .accent { color: var(--orange); }
.stat p { color: rgba(255,255,255,0.65); max-width: 260px; margin: 0; font-size: 1rem; }

/* Story / pull-quote card */
.story-card {
  background: var(--purple);
  color: var(--white);
  border-radius: var(--radius);
  padding: 44px;
}
.story-card .quote {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(1.3rem, 2.4vw, 1.7rem);
  line-height: 1.3;
  margin-bottom: 22px;
}
.story-card .attribution { font-size: 0.92rem; color: rgba(255,255,255,0.75); }
.story-card .attribution strong { display: block; color: var(--white); font-family: var(--font-display); font-size: 1rem; letter-spacing: 0.3px; }

/* Chip cloud (services) */
.chip-cloud { display: flex; flex-wrap: wrap; gap: 14px; }
.chip {
  display: inline-flex;
  align-items: center;
  padding: 15px 26px;
  border-radius: 100px;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.1rem;
  border: 1.5px solid var(--border-dark);
  background: var(--white);
  color: var(--ink);
}
.chip.dark { background: var(--ink); color: var(--white); border-color: var(--ink); }
.chip.purple { background: var(--purple); color: var(--white); border-color: var(--purple); }
.chip.orange { background: var(--orange); color: var(--ink); border-color: var(--orange); }
.chip.outline { background: transparent; }

/* Industries grid */
.industry-card {
  display: flex; align-items: center; gap: 16px;
  background: var(--white);
  border: 1px solid var(--border-dark);
  border-radius: var(--radius-sm);
  padding: 22px;
  transition: transform 0.15s ease, box-shadow 0.15s ease;
}
.industry-card:hover { transform: translateY(-3px); box-shadow: 0 14px 30px rgba(4,0,11,0.08); }
.industry-card .icon { width: 46px; height: 46px; border-radius: 10px; background: var(--orange-soft); color: var(--orange); display:flex; align-items:center; justify-content:center; flex-shrink: 0; }
.industry-card .icon svg { width: 22px; height: 22px; }
.industry-card h4 { font-size: 1.2rem; margin: 0 0 2px; color: var(--ink); }
.industry-card p { margin: 0; font-size: 0.9rem; color: var(--muted); }

/* CTA band */
.cta-band {
  background: linear-gradient(120deg, var(--purple), var(--purple-deep));
  color: var(--white);
  border-radius: 24px;
  padding: 68px;
  text-align: center;
  position: relative;
  overflow: hidden;
}
.cta-band::before {
  content: "";
  position: absolute; inset: 0;
  background: radial-gradient(circle at 20% 20%, rgba(255,255,255,0.15), transparent 40%);
}
.cta-band > * { position: relative; z-index: 1; }
.cta-band h2 { color: var(--white); }
.cta-band p { color: rgba(255,255,255,0.8); max-width: 560px; margin-left: auto; margin-right: auto; }
.cta-band .hero-actions { justify-content: center; }
@media (max-width: 620px) { .cta-band { padding: 44px 26px; } }

/* Closing statement (big sentence-case claim w/ highlighted word) */
.closing-statement { text-align: center; }
.closing-statement h2 { font-size: clamp(2.4rem, 6vw, 4.2rem); }

/* Complement / partner callout */
.complement {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  border-radius: var(--radius);
  overflow: hidden;
  border: 1px solid var(--border-dark);
}
@media (max-width: 800px) { .complement { grid-template-columns: 1fr; } }
.complement > div { padding: 46px; }
.complement .panel-us { background: var(--ink); color: var(--white); }
.complement .panel-them { background: var(--white); }
.complement .tag {
  display: inline-block;
  font-family: var(--font-display);
  text-transform: uppercase;
  letter-spacing: 1px;
  font-size: 0.78rem;
  padding: 7px 16px;
  border-radius: 100px;
  margin-bottom: 16px;
  font-weight: 700;
}
.complement .panel-us .tag { background: rgba(255,122,26,0.15); color: var(--orange); }
.complement .panel-them .tag { background: var(--purple-soft); color: var(--purple); }
.complement .panel-us h3 { color: var(--white); }
.complement .panel-us p { color: rgba(255,255,255,0.68); }
.complement .panel-them h3 { color: var(--ink); }
.complement .panel-them p { color: var(--muted); }

/* Forms */
.form-card {
  background: var(--white);
  border: 1px solid var(--border-dark);
  border-radius: var(--radius);
  padding: 40px;
}
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
@media (max-width: 620px) { .form-row { grid-template-columns: 1fr; } }
.field { margin-bottom: 18px; }
.field label {
  display: block;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.95rem;
  color: var(--ink);
  margin-bottom: 6px;
}
.field input, .field select, .field textarea {
  width: 100%;
  padding: 13px 16px;
  border-radius: var(--radius-sm);
  border: 1.5px solid var(--border-dark);
  font-family: var(--font-body);
  font-size: 0.98rem;
  color: var(--ink);
  background: var(--white);
  transition: border-color 0.15s ease;
}
.field input:focus, .field select:focus, .field textarea:focus {
  outline: none;
  border-color: var(--purple);
}
.field textarea { resize: vertical; min-height: 120px; }
.form-note { font-size: 0.85rem; color: var(--muted); margin-top: 14px; }
.form-success {
  display: none;
  background: rgba(46,196,120,0.1);
  border: 1px solid rgba(46,196,120,0.3);
  color: #1c7a45;
  padding: 16px 20px;
  border-radius: var(--radius-sm);
  margin-bottom: 20px;
  font-size: 0.95rem;
}
.form-success.visible { display: block; }
.form-error {
  display: none;
  background: rgba(220,53,69,0.08);
  border: 1px solid rgba(220,53,69,0.3);
  color: #a12330;
  padding: 16px 20px;
  border-radius: var(--radius-sm);
  margin-bottom: 20px;
  font-size: 0.95rem;
}
.form-error.visible { display: block; }
.hp-field {
  position: absolute;
  left: -5000px;
  width: 1px;
  height: 1px;
  overflow: hidden;
}

/* Contact info list */
.contact-list li { display: flex; gap: 14px; align-items: flex-start; margin-bottom: 22px; }
.contact-list .icon { width: 42px; height: 42px; border-radius: 10px; background: var(--purple-soft); color: var(--purple); display:flex; align-items:center; justify-content:center; flex-shrink:0; }
.contact-list .icon svg { width: 20px; height: 20px; }
.contact-list h4 { font-size: 1.05rem; margin: 0 0 3px; color: var(--ink); }
.contact-list p { margin: 0; color: var(--muted); font-size: 0.96rem; }

/* Numbered process steps */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; }
@media (max-width: 800px) { .steps { grid-template-columns: 1fr; } }
.step { position: relative; padding: 8px; }
.step .num {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 3.4rem;
  color: var(--orange);
  line-height: 1;
  margin-bottom: 12px;
  display: block;
}

/* Footer */
.site-footer { background: var(--ink); color: rgba(255,255,255,0.7); padding: 76px 0 0; }
.footer-top {
  display: grid;
  grid-template-columns: 1.3fr 1fr;
  gap: 40px;
  padding-bottom: 48px;
  border-bottom: 1px solid var(--border);
}
@media (max-width: 800px) { .footer-top { grid-template-columns: 1fr; } }
.footer-brand p { color: rgba(255,255,255,0.6); font-size: 1rem; max-width: 360px; }
.footer-badge {
  display: inline-flex; align-items: center; gap: 8px;
  font-size: 0.8rem; letter-spacing: 1px; text-transform: uppercase;
  color: rgba(255,255,255,0.5); font-family: var(--font-display); font-weight: 700;
  border: 1px solid var(--border); padding: 8px 16px; border-radius: 100px;
  margin-top: 10px;
}
.footer-links-label {
  font-family: var(--font-body);
  text-transform: uppercase;
  letter-spacing: 1.5px;
  font-size: 0.78rem;
  color: rgba(255,255,255,0.4);
  margin-bottom: 20px;
}
.footer-link-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px 32px; }
.footer-link-grid a {
  font-family: var(--font-display);
  font-size: 1.35rem;
  font-weight: 600;
  color: rgba(255,255,255,0.85);
  display: inline-block;
}
.footer-link-grid a:hover { color: var(--orange); }
.footer-bottom {
  display: flex; justify-content: space-between; align-items: center;
  padding: 26px 0; flex-wrap: wrap; gap: 12px;
  font-size: 0.88rem; color: rgba(255,255,255,0.45);
  font-family: var(--font-body);
}
.footer-bottom a { color: rgba(255,255,255,0.6); }
.footer-bottom a:hover { color: var(--orange); }